This is where you’ll often find conversation between two nameless characters that feels more like patter than a laid-back chat. Radio Voice-over Actingĭue to radio commercials being a tighter period of time to get the message out, voice actors within this space are often encouraged to speak quickly and with clarity. We’re going to go into more depth on both below. However, the technique for radio and commercial voice acting varies, especially if you’re not already an established actor. Voice-over acting in commercials, similar to TV and film, is all about performing with an intonation that makes your performance memorable.
Perhaps you’ve heard Alison Janney’s voice tell you about Kaiser Permanente, or recognize Jon Hamm’s tone describing the newest Mercedes-Benz.
HOW TO GET INTO VOICE ACTING Voice acting for radio and commercials It’s important to distinguish a clear difference between voice-over in live action film and ADR.ĪDR stands for “automatic dialogue replacement” and often is needed when a live-action movie or TV show failed to record an actor’s lines properly while on-set due to a variety of reasons. Other ways voice acting appears in live-actionĪll voice-overs utilized in live-action must come from an off-screen character, usually as a form of narration.
